Haiti was catapulted to media attention by the catastrophic earthquake that hit the nation this year. Thousands were killed and many more rendered homeless and fighting for the survival essentials.

In order to help the nation reconstruct its outline and restore livable conditions, the ?Lifestyle Label? Timberland Company and ?Goodwill Ambassador to Haiti?

Wyclef Jean have partnered to help raise funds and awareness in Haiti for various projects and promote environmental causes. The association was launched by the Timberland Earthkeeper website in the late 2009. Earlier, the partnership focused on reforestation of Haiti along with the sale of some fashionable goods. However, the earthquake increased the need for help and re-evaluation of the areas of support, and the money raised is now being used in the betterment of life at Haiti.

After the nation was devastated by the catastrophe, the Timberland Earthkeeper updated its website with a plea for help encouraging people to bond with them to support the Haiti cause. The lifestyle website focuses on eco and ethical living and helps you connect with individuals from around the world with similar ideologies and contribute your bit for the eco cause. In association with Jean?s Y?le Haiti Foundation, they have raised funds for Haiti relief.

In order to increase the number of arms willing to help Haiti and create a more eco-conscious world, they wish to bunch up a million people through the Earthkeepers website. A game on Facebook has also been designed to gather like-minded people to obtain the desired results. Timberland as a company realizes its responsibility towards the community and it is time we emerge as a collective force and get involved in the betterment of the world by bringing about changes that would lead to the creation of a more eco world.